5 Common Mistakes Employees In Digital Marketing and Creative Industry Make That Cost Them USD 3000 to USD 10,000 In Salary Every Year…

First let’s understand - what are the top five jobs in digital marketing? 

  1. Digital marketer.

  2. Copywriter or the content writer.

  3. Social media marketer.

  4. Video producer, videographer and video editor.

  5. Graphic designer or illustrator.

Now let me share with you the top five mistakes people make in these top five jobs.

That is costing them at least USD 3000 to USD 10,000 in salary every year. 

And what you can do to avoid them - IF you really want to excel and make the most impact and income.

I learnt these from a guy called Brian Balfour. He was the head of growth at HubSpot marketing. 

Mistake #1: Lack of fundamentals in understanding user psychology.

What does that mean? 

One of the greatest key to marketing right is to be able to understand your user and why they behave in a particular manner. 

And understanding means… understand what are the target prospects.

What a demographic this you very basic, okay, need to understand? 

What are the problem and pain? 

What's keeping them awake at night, and they can't sleep? 

What do they desire in life, and so on and so forth? 

What language do they use to describe the pains and the problems are the language they use to describe their desires, so on and so forth. 

And a large part of people in the marketing industry does not have the basic skill sets to do this really.

Mistake #2: Lack of understanding of branding, positioning and storytelling.

Without doing this - you will not be able to succeed in those five jobs that we just mentioned. 

Here's why. 

Right now, people do not just want to buy a product, or they don't want to buy a service, they want to buy a story.

Are you able to position your product or your service superior in a very distinguishable manner?

If not, there's a lot of work you need to do. 

And one of the books that you can pick up is called Positioning by Al Ries.

Mistake #3: Lack of understanding of Analytics.

A large part of marketing is still very quantitative. 

Again, you might be a graphic designer, you might be in the media space in the area of video production, videography, video editing, so on and so forth. 

Yet if you do not understand analytics, understand the marketing numbers behind the businesses that you're serving.

Are you kidding me? Are you able to calculate the ROI to the work that you do? 

Some might say, hey, there's no direct ROI, so on and so forth. 

And here's the trick, if you cannot quantify the result you bring to the table in any form of numbers… 

That’s a big problem because - “what you cannot measure cannot improve”. 

You must have basic understanding of analytics, basic knowledge in things like Google Analytics, KISSmetrics, or whatever is. 

Mistake #4: Lack of understanding of Statistics.

If we give you data, and you’re not able to process them, analyze them, you’ll not be able to find out what the key takeaways are.

What are the actions that you can do from that data? 

And once again, it is very difficult for you to excel in your digital marketing job. 

Mistake #5: Lack of understanding Basic UI/UX design and principles.

If you're unable to understand, design and build great looking websites, infographics, video, media, graphics.

You are going to be on the losing end. No matter which job you're in. 

Whether you're a copywriter, or you're a digital marketer, you need to have a basic understanding of UI UX design principles. 

Let me summarise once again…the top five mistakes people make:

Mistake #1: Lack of fundamentals in understanding user psychology. 

Mistake #2: Lack of understanding of branding, positioning and storytelling.

Mistake #3: Lack of understanding of analytics.

Mistake #4: Lack of understanding of statistics. 

Mistake #5: Lack of understanding Basic UI/UX design and principles. 

Sadly, you will not be able to excel in your digital marketing job without these universal and timeless skill sets

Anyhoo… if I haven't introduced myself, my name is Josiah and I help bring a lot of cash into my clients bank account by installing sales and marketing systems into their businesses so that we can reach a wider audience with a greater impact as well. 

The reason why I wrote this is simple. 

I'm hiring 24/7. 

I'm always looking for talents in the five jobs that I mentioned. 

For myself or my group of companies and also for my clients' companies. 


And if you're looking for a job in any of these areas, or you're looking to upgrade your position, upgrade the amount of salary that you receive.

Here's what you should do next.

  1. Download the ultimate salary guide for digital marketing jobs here.

  2. Check out open positions and apply? 

Also, you may or may not be searching for a new job right now. No worries. 

Meanwhile you can watch out for us in your emails. 

And hit us up when you are ready.  

Lastly, if you know of anyone who is looking for a job, you can also forward this to them 

That's all for today. 

All the best to you and see you soon.

- Josiah

P.S. You can read other articles/resources about us here: Click Here


P.P.S. 

The Ultimate Salary Guide to Digital Marketing and Creative Jobs in 2022 and 2023. 

If you are looking for a digital marketing job or looking to progress in your digital marketing career…

if you have no idea how much you will get paid for your different level of expertise…

Download this free report right now.

The Ultimate Salary Guide for Digital Marketing & Creative Jobs in 2022 and 2023

This FREE report will let you know how much you should be receiving based on your position and skill level.